# Content Brief

## Working details

- Working title:
- Owner:
- Reviewer:
- Target publish date:
- Planned refresh date or trigger:
- Primary URL:

## Audience and decision

- Primary audience:
- Situation or problem:
- Decision this page should help the reader make:
- What the reader should understand or do next:

## Scope

- Included:
- Excluded:
- Geographic or market limits:
- Time sensitivity:
- Required disclosures:

## Search and discovery intent

- Primary query or discovery context:
- Related questions:
- Existing pages that should link here:
- Pages this content should link to:

## Evidence plan

- Claims requiring primary sources:
- Claims likely to change:
- Claims requiring specialist review:
- Evidence gaps that must block publication:

## Structure

1. Reader problem and immediate answer
2. Decision criteria
3. Evidence or comparison
4. Tradeoffs and limitations
5. Next step

## Acceptance criteria

- [ ] The page serves one clear audience decision.
- [ ] Material factual claims are represented in the source ledger.
- [ ] Limitations and uncertainty are visible where relevant.
- [ ] Metadata, links, mobile layout, and disclosures pass QA.
- [ ] The public URL is verified after deployment.